Marketing – Charlierobinsonbooks

Social Media Man

TikTok Update and Other Stuff!

If you remember a few weeks ago I joined TikTok? I appear to attract a few other TikTockers (if that’s what they are called) I’m not sure if they are people or robots though. Some of them are people, I know this because they want to sell me services (out of the gutter, please!😂) Formatting, editing, SEO something or other, you know what I mean. I started by explaining I wasn’t looking for those things, but they persist, so now I just ignore. The Bots are easily identified. “Hi, how are you today?” or “Where are you from?” “What’s your book called?” I find it strange because all that information is in my 30-40 second videos. I guess a Bot can’t watch videos. I mean, really, when was the last time you met an old Phillpino or Russian bloke with a Yorkshire accent?

I decided to put the same 40 second videos on You Tube. In the first two weeks my three shorts (they’re YT lingo for short videos, See! I’m getting down with the kids already 😂) I’ve had 3,700 views, 10 hours watching time, 10 subscribers and my last one got 23 likes and 17 comments. BUT, more importantly three book sales. No one asked me a thing, or tried to sell me something. So, I’m happy with You Tube at present.

Out of all the social media Apps I’ve tried this has been the most enjoyable one. Instagram is okay once you get rid of the sex workers. I remember a girl started following me and messaged. “Have you been in my Cam Room?” I replied with. “Why did I leave my socks behind?😂” I never heard from her again.

Aww, bless em, I guess everyone has to earn a living.

Happy Trails, Folks.

TikTok and AI

For years I’ve heard about TikTok, but to be honest I thought it was young girls prancing about, putting makeup on, or sharing photos of Dua Lipa, Raye and Harry Styles. Having no interest in any of the above I’ve always dismissed it.

A friend informed me recently this isn’t the only option, and it’s great for publicising your book. This led me to the next quandary, what do you post? The same friend recommended ChatGPT. I do not like AI, and I’ve tried to steer clear of it. Some people use it to create a book and then say.

“Look at me, I’ve written a book.”

No you bloody well haven’t! You’ve got a robot to write it for you.

But… I wasn’t writing a book, just looking for advice on marketing. So I tentatively asked the question. “How do I market my book on TikTok?”

I was surprised at the outcome, it sounded like it knew what I needed, and I now have twenty pages of ideas. None of them involve makeup, dancing or mooning over young Mr Styles, so far so good. The only downfall was when I asked it to recommend a look. Probably need to tweak that a bit.

All I have to do now is create some twenty second videos, we’ll see how it goes. Has anyone else used ChatGPT or TikTok I wonder? Personally AI scares me a little, there are already 85 million books on Amazon, and I do wonder how many are written by robots. Although you can usually tell… They lack humanity and passion, but I could be wrong they may have been written by someone who has no humanity or passion, I’ve never read Mein Kampf, so I’m no expert.

On a different matter, as the broken rib is healing I’ve managed to get up to a 24k training run, next week I need 30k and I’ll feel more confident, as I have the Boston UK Marathon in 4 weeks and was hoping for 03:40:00 time which should give me 1st in my age group 🤞

Happy Trails Folks x

Messing With FlexClip

Have you ever heard of a book trailer? They are similar to film trailers and the idea is that the public get very excited and can’t wait for the release. My second novel is very nearly finished and my wonderful editor Esther Chilton is doing the final edit and proofread. I’m not Tom Clancy or Stephen King, so I doubt there will be a hullabaloo in the literary world, but I thought I would give it a go. Neither do I have the backing of major publishers, so it had to be a DIY job.

I then spent a few hours researching free to use book trailer companies (like we all do). FlexClip popped up a few times and so I gave it a go. It was very easy to use, and I was pleased with the outcome. Bearing in mind I am but a simple Yorkshireman. We are renown for being miserable, no idea why, I’m quite happy most of the time. I’m not putting my “masterpiece” 😂 out into the world of social media just yet. I think if it goes out to early my fan will probably forget about it. I would be interested in any comments before it goes public though. Oh! it’s better with the sound up, probably the best bit 😂

Happy Trails, folks x