Book Marketing – Charlierobinsonbooks

TikTok and AI

For years I’ve heard about TikTok, but to be honest I thought it was young girls prancing about, putting makeup on, or sharing photos of Dua Lipa, Raye and Harry Styles. Having no interest in any of the above I’ve always dismissed it.

A friend informed me recently this isn’t the only option, and it’s great for publicising your book. This led me to the next quandary, what do you post? The same friend recommended ChatGPT. I do not like AI, and I’ve tried to steer clear of it. Some people use it to create a book and then say.

“Look at me, I’ve written a book.”

No you bloody well haven’t! You’ve got a robot to write it for you.

But… I wasn’t writing a book, just looking for advice on marketing. So I tentatively asked the question. “How do I market my book on TikTok?”

I was surprised at the outcome, it sounded like it knew what I needed, and I now have twenty pages of ideas. None of them involve makeup, dancing or mooning over young Mr Styles, so far so good. The only downfall was when I asked it to recommend a look. Probably need to tweak that a bit.

All I have to do now is create some twenty second videos, we’ll see how it goes. Has anyone else used ChatGPT or TikTok I wonder? Personally AI scares me a little, there are already 85 million books on Amazon, and I do wonder how many are written by robots. Although you can usually tell… They lack humanity and passion, but I could be wrong they may have been written by someone who has no humanity or passion, I’ve never read Mein Kampf, so I’m no expert.

On a different matter, as the broken rib is healing I’ve managed to get up to a 24k training run, next week I need 30k and I’ll feel more confident, as I have the Boston UK Marathon in 4 weeks and was hoping for 03:40:00 time which should give me 1st in my age group 🤞

Happy Trails Folks x

A Greek Hike and a Marketing Idea

I like Kalamaki on the island of Zakynthos because they have turtles. This means there are no late night flights. I guess if I was a turtle meandering up a beach, to lay my eggs, I wouldn’t appreciate being buzzed by a Boeing 737. Suits me fine as I like early morning flights in and out. I’m a lazy git on holiday, I lie around reading and soaking up the sun. Although I’ll fit in one run and hike, and so decided to hike up Mount Skopos to the monastery.

There’s something about a long run or a hike that frees your mind, but also helps you ponder. I guess that’s an oxymoron? Which as a child, I thought was a stupid donkey. Anyaways, I’d taken a copy of my first book, The Siege of Mr Khan’s Curry Shop on this holiday with a mind to read it. As I walked I had an idea, more of that later because this is the hiking part. It was a great trail, and so quiet.

I’ve seen some peculiar viewing points over the years but never graffiti and sunlounger halfway up a trail.

Once you reach the top there are spectacular views of the island and of course the monastery. The exact date the monastery was built in is unknown but 1453 was a guess by a local I spoke to. It was destroyed in the earthquake that shook Greece in 1953 and rebuilt in 1962-1963.

After a rest in the café, yup there is an actual café up there run by a lovely lady, who kindly offered us a glass of water when we reached the top. After a bite to eat it was time to head back down.

Getting back to the idea I had earlier, with my book. I wrote a note inside the front cover and left it on the hotel library shelf. It disappeared for a day then reappeared and disappeared again. It’s still there now. I’m not sure if this is a good marketing ploy or been done before, but I thought over a thousand holiday makers visit the hotel every year, so why not? I’ll leave a book in every hotel I visit from now on with a little message. 😉

Happy trails, folks. x

Messing With FlexClip

Have you ever heard of a book trailer? They are similar to film trailers and the idea is that the public get very excited and can’t wait for the release. My second novel is very nearly finished and my wonderful editor Esther Chilton is doing the final edit and proofread. I’m not Tom Clancy or Stephen King, so I doubt there will be a hullabaloo in the literary world, but I thought I would give it a go. Neither do I have the backing of major publishers, so it had to be a DIY job.

I then spent a few hours researching free to use book trailer companies (like we all do). FlexClip popped up a few times and so I gave it a go. It was very easy to use, and I was pleased with the outcome. Bearing in mind I am but a simple Yorkshireman. We are renown for being miserable, no idea why, I’m quite happy most of the time. I’m not putting my “masterpiece” 😂 out into the world of social media just yet. I think if it goes out to early my fan will probably forget about it. I would be interested in any comments before it goes public though. Oh! it’s better with the sound up, probably the best bit 😂

Happy Trails, folks x